Gala Management and Business Innovation Journal

Digital Marketing, Brand Image, Kualitas Pelayanan, dan Loyalitas Pelanngan

2025-08-16T11:27:54+00:00

Ayra Hijab Lumajang is a store operating in the convection business located on Jl. Gajah Mada, Lumajang Regency, which has been running since 2021. Ayra hijab carries out digital marketing promotions using Email Marketing, Social Media (Instagram, WhatsApp, Tiktok, Fb) Display Ads. Ayra Hijab Hijab has implemented various strategies so that it is popular with customers, one of which is by using digital marketing so that its products can be easily reached by customers who use social media. The purpose of this research is to determine the partial influence of digital marketing, brand image, service quality on Ayra Hijab Lumajang customer loyalty. This research uses quantitative. The population is Ayra Hijab Lumajang customers. This research involved 60 customers as a population using the accidental sampling method. Data analysis in this research used multiple linear analysis using the SPSS 21 program. After carrying out partial hypothesis testing, the following research results were found: 1) Digital Marketing has no effect on customer loyalty for the Ayra Hijab Lumajang brand. 2) Brand Image does not have a positive effect on customer loyalty to the Ayra Hijab Lumajang brand. 3) Service quality has a significant effect on the Ayra Hijab Lumajang brand. 4) The coefficient of determination (R2) obtained a value of 0.652 or 65.2% of customer loyalty which can be explained by the variables digital marketing, brand image, service quality.

Pengaruh CSR, Modal Intelektual, dan Struktur Modal terhadap Nilai Perusahaan (Studi Empiris pada Perusahaan Manufaktur Properti dan Real Estate yang Terdaftar Di Bursa Efek Indonesia Tahun 2021-2023)

2025-08-16T11:32:09+00:00

This study aims to analyze the influence of Corporate Social Responsibility (CSR), intellectual capital, and capital structure on firm value in property and real estate companies listed on the Indonesia Stock Exchange from 2021 to 2023. This study is quantitative and uses multiple linear regression with SPSS software to examine the relationships between variables. The data used are secondary data obtained from company annual reports, with a total sample of 72 observations obtained through purposive sampling. The results show that CSR has a negative and significant effect on firm value, indicating that corporate social responsibility activities may not necessarily improve investor perceptions if not implemented strategically. Intellectual capital also has a negative effect on firm value, possibly due to the suboptimal utilization of intellectual assets to create a tangible competitive advantage. Conversely, capital structure has a positive and significant effect on firm value, indicating that appropriate funding proportions can send positive signals to the market and investors. This study is expected to be a useful consideration for management, investors, and future researchers in evaluating the various factors influencing firm value in the property and real estate sector in Indonesia.

Pengaruh Good Corporate Governance Terhadap Kinerja Keuangan (Studi Empiris pada Perusahaan Makanan dan Minuman yang Terdaftar di BEI Tahun 2021-2023)

2025-08-16T11:36:21+00:00

This study aims to determine the effect of good corporate governance consisting of a board of commissioners, independent commissioners and a board of directors on the performance of food and beverage companies listed on the IDX in 2021-2023. This study took 44 companies which are food and beverage companies listed on the Indonesia Stock Exchange (IDX) to be used as samples. Where the study uses secondary data. Normality testing using Kolmogorov-Smirnov. The analytical tools used in this study are descriptive statistical analysis, multiple linear regression analysis, classical assumption tests (normality, multicollinearity and heteroscedasticity), T test, F test and coefficient of determination. The results of this study explain that partially the size of the board of commissioners and the size of the board of directors have a significant effect on the financial performance of food and beverage companies listed on the IDX in 2021-2023. Meanwhile, the size of independent commissioners does not have a significant effect on the financial performance of food and beverage companies listed on the IDX in 2021-2023

Pengaruh Firm Size, Capital Structure, dan Revenue Growth terhadap Profit Growth pada perusahaan Food and Beverage yang terdaftar di BEI periode 2021-2023

2025-08-16T11:39:00+00:00

This study aims to explore the impact of firm size, capital structure, and revenue growth on profit growth in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period 2021-2023. The data used are internal data obtained from the company's financial statements. The population in this study consisted of 70 companies, and the samples analyzed included 45 food and beverage companies listed on the Indonesia Stock Exchange, selected through a purposive sampling method during the period 2021-2023. The results of the analysis revealed that capital structure and revenue growth have a significant influence on the possibility of profit growth, while firm size does not show a significant impact. These findings indicate that capital structure and revenue growth are crucial elements that companies need to pay attention to in order to increase profit growth. This study contributes both theoretically and practically, especially in providing advice for companies and stakeholders to maintain the company's survival and global competition.

Pengaruh Current Ratio (CR), Return on Equity (ROE), Dan Debt to Equity Ratio (DER) Terhadap Harga Saham Sektor Transportasi Dan Logistik Di Bursa Efek Indonesia Periode 2020-2022

2025-08-16T11:40:50+00:00

This study aims to examine the influence of the current ratio (CR), return on equity (ROE), and debt to equity ratio (DER) on stock prices in the transportation and logistics sector listed on the Indonesia Stock Exchange during the 2020-2022 period. The research employs a quantitative approach with a causal design. Out of 52 companies, 46 were selected as samples using a purposive sampling technique. Data processing was conducted through multiple linear regression analysis operates with SPSS version 26. The test results indicate that, partially, ROE and DER exhibit a significant and positive influence on stock prices, while CR shows no significant effect. However, when tested simultaneously, all three variables were found to have significant impact on stock prices.